MERCER MARKET "COMMUNE" FILM

We designed a series of shirts and garments that evoke what communes in the 60’s were wearing. It has all the shades of the sunset. A worn type of look, that really works best in multiple layers. To show the multitude of designs, we created a campaign in print and digital video that tries to emulate commune life in the 60’s. The type of hippies who moved in geodesic domes and tried to change the future, the counter culture, in all its shades. Back then when you would wash these various sunset tones, they would mix and they would change their look. The mix of these layers is what makes this interesting. It's not your typical fashion shoot. It's not so much about being precious and pretty, as it is about being real. It is keeping with the line of clothing.