We designed a series of shirts and garments that evoke what communes in the 60’s were wearing. The type of hippies who moved in geodesic domes and tried to change the future, the counter culture, in all its shades...
We designed a series of shirts and garments that evoke what communes in the 60’s were wearing. It has all the shades of the sunset. A worn type of look, that really works best in multiple layers. To show the multitude of designs, we created a campaign in print and digital video that tries to emulate commune life in the 60’s. The type of hippies who moved in geodesic domes and tried to change the future, the counter culture, in all its shades. Back then when you would wash these various sunset tones, they would mix and they would change their look. The mix of these layers is what makes this interesting. It's not your typical fashion shoot. It's not so much about being precious and pretty, as it is about being real. It is keeping with the line of clothing.
We are proud to announce our collaboration with well-known artist, author and blogger Iké Ude. Iké has gained notoriety for his sartorial achievements both in his work, and himself personally. He is the blogger behind the CHIC INDEX, author of Style File: The World’s Most Elegantly Dressed, and has made frequent appearances on the Vanity Fair International Best Dressed List.
Iké is best known for his ongoing series of photographic self-portraits, Sartorial Anarchy. The variety of costumes across geography and time immediately grabbed the eye of designer Sloane Angell. They selected two of Ike’s signature images and translated them to the brand's luxury tees.
We took to the handball courts of Venice Beach for this shoot. We hired photographer Josh Yarbrough who offered his unique take on the collection with his grainy monochromatic photos. Our old friend Artist/Musician Slim Kills All models for the project.
Nick Kim and Jimmy Lau trained by Chef Masayoshi Takayama, are the masterminds behind NYC's Shuko, and have supported us since day one. We partnered with Nick and Jimmy to design a shirt that features their iconic logo with our t-shirt. We were honored to work with one of the best in the business
We headed down to Nashville to shoot our first collection with model Petey Wright. We shot in an abandoned slaughterhouse that we found on the banks of the Cumberland River. Next we lined up some of the gear in Nashville's Title Boxing Gym, and then finished up in the studio. All images shot by Sloane Angell.
Our shirts start and end with quality. With meticulous attention to detail we've designed the perfect t-shirt. We’ve spent time meeting the farmers to source the finest pima cotton in Peru. Working closely with the dye house, sewers and mills has allowed us to create our unique, luxury take on this wardrobe staple. Our shirts are tailored yet relaxed. Both sleeve and bottom hem have been hand sewn for style and strength. Similar to your favorite jeans, our shirts get better with time and wear.